![]() ![]() There are many factors that determine the ranking of a particular page, including: The search results from the algorithm will then list the highest-ranking indexed content relevant to the keyword searched in the search engine. This information is then indexed and generated through an algorithm. These search engines use a crawler to gather information on the sites and pages comparative to the search query topic. For instance, if you are creating a pamphlet for a summer camp or an outdoors-themed event, it doesn’t mean you use a font that looks like it’s made from twigs-unless it’s done with style and purpose.Utilizing SEO goes beyond just the basic search queries from search engine websites. I’ve seen it many times on cheap posters and careless announcement banners. ![]() Does it carry and help communicate the brand’s message? If so, you’ve got question two in the bag!įont Tip: You don’t always need to go literal with your fonts. It has to be a complement to the brand it’s representing. I usually like a font that is simple and clean-one that’s not a distraction, but not void of character either. This is important to think about as you pick a font or typeface.Īsk yourself: what this font is saying to you? What kind of character does it have? Is it playful, serious, trendy, silly? Ask yourself what it’s illustrating and see if it lines up with your vision. In my last post, Fonts Speak Louder Than Words, I talk a little about visual communication. What is this font visually communicating? To know best, talk to a developer to see what will best serve your needs. Use all your font choices wisely and with purpose.įont Tip : Remember, the more fonts you use, the longer the load time will be for your website. Keep in mind: it’s not best practice to use more than three font choices in any given composition. This is critical when you weigh the value of brand identity. The more options I have to visually make my message clear, the better positioned I am for current and future successes within this established design choice. This typeface has 11 font choices with a variety of weights. For instance, look at this typeface, Open Sans: Personally, when I am creating a brand image, I like to choose a typeface with multiple font choices. ![]() If and when you need more options, this can be very frustrating. To understand why, think long-term.Ĭhoosing a typeface that only includes regular, medium and bold only limits how you use it today, tomorrow and every day thereafter. Having a variety of font choices within a typeface is the best thing you can do to set yourself up for a successful future. Does this typeface offer a variety of styles and weights? I promise, there’s no need to sweat it-with a little guidance, you can really narrow down all the typefaces and fonts out there and feel confident in your decisions!Īs you think about which typeface and font is best for your next project, brand or digital marketing campaign, remember you can come to better conclusions if you ask these four questions first: 1. Today, in Part 2, I dive in a little deeper and answer how you can actually go about choosing the right typeface and font without feeling overwhelmed. In Part 1 of our three-part typography series, I discussed some of the basics behind typefaces and fonts-what they are, which ones make up the main categories, how they can convey a message, why they matter and how to value them. ![]()
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